Sherry Smith, Principal Digital Healthcare Strategist & Designer, Keynote Speaker, and Retreat Leader
It's Personal: Organizational Strategy meets Personal Transformation
My work with Cloud Catcher LLC and Retreat Journeys (est. 2011) is the natural culmination of the intersection of my professional and personal journeys. I have spent years not only as a healthcare executive, but also as a yoga teacher, life and business coach, and advisor for the last 25 years. Equally impactful at both.
Early in my life, I faced the loss of my 17-year old sister when I was 20, which rocked my world. She spent 5 months in the hospital in the early 90s before her eventual demise. We had experienced significant breakdowns in her care, and it left scars on my soul, which impacted who I was on a deep level at such an early age.
I was passionate about navigating my way back, and I had to do something about fragmented healthcare and coaching people to live their best lives.
I found my way to Moffitt Cancer Center and AVIA Health Innovation - finding myself leading innovation, automation, and human-centered design - designing the most fragile of experiences for oncology patients and beyond - through digital, innovation, process improvement, and human-centered design for 20 years, working with the most innovative health systems nation-wide. Ironically, at 50, I found myself diagnosed with Breast Cancer, navigating my way back, again - living the experiences as a patient that I created for my future patient self, bringing a renewed sense of purpose.
I've taken my years of experience and training leading groups annually around the globe - to empower clients to make choices that are impactful for their purpose - to drive change in their lives, and do the same for teams and digital health.
Join me on one of our retreats, hire me speak to your teams to infuse inspiration, to facilitate a new sense of purpose into your organization, or partner with me to propel you and your business forward - authentically, with integrity, and impact.
Early in my life, I faced the loss of my 17-year old sister when I was 20, which rocked my world. She spent 5 months in the hospital in the early 90s before her eventual demise. We had experienced significant breakdowns in her care, and it left scars on my soul, which impacted who I was on a deep level at such an early age.
I was passionate about navigating my way back, and I had to do something about fragmented healthcare and coaching people to live their best lives.
I found my way to Moffitt Cancer Center and AVIA Health Innovation - finding myself leading innovation, automation, and human-centered design - designing the most fragile of experiences for oncology patients and beyond - through digital, innovation, process improvement, and human-centered design for 20 years, working with the most innovative health systems nation-wide. Ironically, at 50, I found myself diagnosed with Breast Cancer, navigating my way back, again - living the experiences as a patient that I created for my future patient self, bringing a renewed sense of purpose.
I've taken my years of experience and training leading groups annually around the globe - to empower clients to make choices that are impactful for their purpose - to drive change in their lives, and do the same for teams and digital health.
Join me on one of our retreats, hire me speak to your teams to infuse inspiration, to facilitate a new sense of purpose into your organization, or partner with me to propel you and your business forward - authentically, with integrity, and impact.
Example Keynote, Strategy, and Experience Design Work
I am an digital healthcare strategist, advisor, and experience designer with over two decades of experience balancing digital, operational scale, with deep human intuition. Throughout my career—from directing global travel operations for Fortune 100 clients at American Express to driving enterprise-wide digital transformation across national health systems as a Vice President at AVIA—I have focused on a single mission: placing human experience at the absolute center of strategy.
I bring the rigorous discipline of a Lean Sensei, Certified ScrumMaster, and Agile Product Owner together with the deep empathy of an IDEO-trained Service Designer and a 500-hour certified yoga instructor, coach, and advisory work. This blend allows me to help organizations automate multi-million dollar administrative bottlenecks while simultaneously designing pathways that preserve human capital and restore professional joy.
I am an digital healthcare strategist, advisor, and experience designer with over two decades of experience balancing digital, operational scale, with deep human intuition. Throughout my career—from directing global travel operations for Fortune 100 clients at American Express to driving enterprise-wide digital transformation across national health systems as a Vice President at AVIA—I have focused on a single mission: placing human experience at the absolute center of strategy.
I bring the rigorous discipline of a Lean Sensei, Certified ScrumMaster, and Agile Product Owner together with the deep empathy of an IDEO-trained Service Designer and a 500-hour certified yoga instructor, coach, and advisory work. This blend allows me to help organizations automate multi-million dollar administrative bottlenecks while simultaneously designing pathways that preserve human capital and restore professional joy.
Experience Design through Coaching, Yoga, and Empowerment
Retreat Journeys, rose out of a deep need to create meaningful travel experiences for people wanting to make a difference in their lives while being immersed in the beauty of amazing places in the world - like Santorini, Tuscany, Southern Italy, France, Ireland, and now Australia and New Zealand!
We move away from passive, standard retreats to deliver immersive, cultivated, exquisite experiences and active yoga adventures—such as our deep journeys through the historic estates of Sligo, Ireland, or the vibrant paths of Australia.
By intentionally stepping out of daily operational noise and immersing ourselves in deeply curated, physically engaging environments, we create space for profound strategic pivots.
Retreat Journeys, rose out of a deep need to create meaningful travel experiences for people wanting to make a difference in their lives while being immersed in the beauty of amazing places in the world - like Santorini, Tuscany, Southern Italy, France, Ireland, and now Australia and New Zealand!
We move away from passive, standard retreats to deliver immersive, cultivated, exquisite experiences and active yoga adventures—such as our deep journeys through the historic estates of Sligo, Ireland, or the vibrant paths of Australia.
By intentionally stepping out of daily operational noise and immersing ourselves in deeply curated, physically engaging environments, we create space for profound strategic pivots.